c (pronounced /k/) Boutique

c Boutique at MCASD, views from environment as installed at the Museum of Contemporary Art San Diego, 2010

Employee Handbook, selections from artists’ book with one audio CD (Edition of 5 + 1 artist’s proof), 2013

Curator's Remarks

1998 Brian Goeltzenleuchter founded Contraposto Home Decor, an artwork that takes the form of a legitimate business selling home accents and other domestic services. A conceptual artist, Goeltzenleuchter appropriates the structure and forms of business, advertising and commercial design to comment of capitalism, consumer culture, and the institutionalization of art.

c (pronounced /k/): A Home Decorations Boutique is an interdisciplinary artwork and interior decoration boutique temporarily set within the Meyer Gallery at MCASD. The store offers Contraposto Home Decor items and is open periodically during Museum hours. It is staffed by store clerk-performers who will help clients select from a line of standard home accents, and a seasonal line of limited edition products.

c (pronounced /k/) is overlaid with a narrative of disaster and loss articulated by the store's interior furnishings, and by a running textual story overheard throughout the store.

For further questions, or to purchase items, please ask the salesperson in this store for assistance.

-Lucia Sanroman, Associate Curator